What is Fibre, and Why Do We Need It?

So, what is fibre exactly? Simply put, fibre is a type of carbohydrate found in plant foods that our bodies can't digest. Unlike other carbohydrates that are broken down into sugar, fibre passes through our system largely intact. This might sound counterintuitive, but it's precisely why it's so beneficial.

Eating a high fibre diet comes with a number of advantages; Fibre-rich foods typically offer a blend of fibre types, and different fibres have different roles; some can contribute to the maintenance of normal blood cholesterol levels while others contribute to a normal bowel function, so eating a diverse range of plant-based foods is key to reaping all of its benefits!*

There is a current trend called fibremaxxing that many people are jumping on. Fibremaxxing is where people will actively maximise the fibre in their meals. This could be through incorporating more high in fibre swaps or adding ingredients with more fibre.

How Much Fibre Per Day & What Foods are High in Fibre?

Many of us aren't getting enough fibre. So, how much fibre per day should you aim for? In the UK, the NHS recommends that the daily intake for adults is between 25g-30g**. This might sound like a lot, but by making smart food choices, it's quite achievable. Now, you might be wondering, what foods are high in fibre? A varied high fibre diet includes plenty of grains, wholegrains, fruits, vegetables and legumes…this is where Hovis® steps in. Let's talk about bread – a staple in many diets worldwide. While some may view bread as merely a source of carbs, it can actually be an excellent way to incorporate fibre into your daily diet.

Your New Fibre Friend: Hovis® White 'n' Fibre®

We know that for many, white bread is a staple. But what if you could enjoy that familiar taste while also adding a new source of fibre to your diet? Enter Hovis® White 'n' Fibre® - a great tasting loaf that's full of wholesome goodnessɫ.

We've specifically baked this delicious new loaf with 50% more fibreɫɫ than other white loaves on the market, making it an incredibly easy way to get more of this vital nutrient into your diet without compromising on great taste or texture.

But that's not all! Hovis® White 'n' Fibre® also comes with added Vitamin Dɫ. This nutrient contributes to the maintenance of normal bones and teeth when eaten as part of a healthy, balanced diet and lifestyle. So, not only are you supporting your digestive system, but you're also giving your bones a little extra love!

Look for Hovis® White 'n' Fibre® in your local supermarket today.

Source: 

*https://www.nutrition.org.uk/nutritional-information/fibre/

**https://www.nhs.uk/live-well/eat-well/digestive-health/how-to-get-more-fibre-into-your-diet/

Disclaimers

ɫ Hovis® White 'n' Fibre® is a source of Vitamin D which contributes to the maintenance of normal bones and teeth if eaten as part of a healthy balanced diet and lifestyle.

ɫɫ Each 100g contains 3.8g of fibre. That's 50% more fibre than other sliced white loaves on the market which typically contain 2.5g per 100g.