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What Does Magic Breakfast Do?

We've teamed up with Magic Breakfast to donate 1.5 million breakfasts, which is the equivalent to 150,000 loaves of bread. Magic Breakfast is a registered charity that makes a difference to over 300,000 children and young people every day by offering breakfasts and expert advice to tackle morning hunger in schools across England and Scotland. Magic Breakfast exist to make sure every child has the nourishing breakfast they need to learn and thrive.

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150,000 loaves

of bread

2.1* million children in the UK are experiencing food insecurity.

This year, Hovis is helping to provide up to 1.5 million breakfasts to hungry children across England and Scotland - because no one should start the day hungry.

*https://foodfoundation.org.uk/initiatives/food-insecurity-tracking#tabs/Round-17

Hovis^® Wholemeal

Naturally rich in wholegrains and made with wholemeal flour, this tasty loaf is high in fibre, a source of vitamin B1 and protein, and low in fat.

Hovis^® Best of Both^®

Made with an equal blend of white and wholemeal flour, this loaf is rich in calcium to help maintain normal teeth and bones as part of a balanced diet.

What Does Magic Breakfast Do?

Learn More

150,000 loaves

of bread

2.1* million children in the UK are experiencing food insecurity.

This year, Hovis is helping to provide up to 1.5 million breakfasts to hungry children across England and Scotland - because no one should start the day hungry.

*https://foodfoundation.org.uk/initiatives/
food-insecurity-tracking#tabs/Round-17

Hovis^® Wholemeal

Naturally rich in wholegrains and made with wholemeal flour, this tasty loaf is high in fibre, a source of vitamin B1 and protein, and low in fat.

Hovis^®
Best of Both^®

Made with an equal blend of white and wholemeal flour, this loaf is rich in calcium to help maintain normal teeth and bones as part of a balanced diet.

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