Hands holding a plate of small cinnamon rolls drizzled with white icing, with a Union Jack Hovis bread loaf in the back.

Bread Crust Cinnamon Rolls

Transform your leftover Hovis® crusts into golden, spiced cinnamon rolls topped with sweet vanilla icing. Quick, easy and deliciously crisp!

Hovis Soft White Medium Sliced bread with a subtle shadow under it. The packaging features a Union Jack pattern and a yellow label reading 'Soft to the Last Slice.'

Made with Hovis® Soft White Medium Sliced

Preparation time: 10 mins

Cook time: 9-11 mins

Serves 12 rolls

Ingredients

  • For the rolls:
  • Crusts from 1 loaf of Hovis® Soft White Medium Sliced
  • 115g unsalted butter, melted
  • 50g caster sugar
  • 1 tsp ground cinnamon
  • 1 tsp vanilla extract
  • For the topping:
  • 1 tbsp caster sugar
  • 2 tsp ground cinnamon
  • For the icing:
  • 60g icing sugar
  • 1–1½ tbsp milk
  • ½ tsp vanilla extract

Tip

If your Hovis® crusts are a day old, let them sit in the butter mixture for a minute before baking to absorb maximum flavour. For extra gooey rolls, brush a splash of melted butter on top right as they come out of the oven!

Method

1

Preheat your oven to 180°C (160°C for a fan-assisted oven) or Gas Mark 4. Lightly grease a standard 12-hole muffin tin with a little bit of butter.

A hand pressing the control knob on a modern stainless steel oven with a red digital display showing 20:33.
2

In a small bowl, mix together the melted butter, 50g of caster sugar, 1 teaspoon of cinnamon and 1 teaspoon of vanilla extract until combined and smooth.

A hand using a gold fork to whisk liquid mixture in a bowl, with a bag of Hovis Soft White bread in the background.
3

Roll the bread crusts tightly into spiral pinwheel shapes and place one snugly into the bottom of each hole in the muffin tin. Use the flat bottom of a small glass or the back of a spoon to press the bread crusts down firmly: this helps them stick together and hold their shape.

A black muffin tin filled with unbaked rolled bread spirals resting on a wooden table with a light green placemat.
4

Carefully spoon or pour the melted butter mixture evenly over each of the bread rolls, ensuring they are well soaked.

A person spoons a brown liquid over dough spirals in a muffin tin, with a Hovis bread loaf in the background.
5

In another small bowl, mix together the 1 tablespoon of caster sugar and 2 teaspoons of cinnamon. Sprinkle this topping mixture evenly over the rolls.

A hand using a gold spoon to coat unbaked roll spirals in a black muffin tin with sweet liquid topping.
6

Pop the muffin tin into the oven and bake for 9 to 11 minutes, or until the tops are golden brown and crisp.

A hand placing a muffin tray filled with golden baked rose shaped pastries into a lit, open oven.
7

While the rolls are baking, whisk the icing sugar, milk and ½ teaspoon of vanilla extract together in a small bowl until you have a smooth icing.

A hand measuring liquid into a white bowl using a black spoon, with a metal spoon inside and Hovis bread in the back.
8

Remove the rolls from the oven and let them cool slightly in the tin. Drizzle the icing over the warm rolls and enjoy straight away!

A hand drizzling white icing from a spoon over baked cinnamon rolls on a plate, with Hovis bread in the background.