*Hovis bread (which typically contains a minimum of 8.1g protein per 100g or 13% of the energy value of the bread) is a source of protein which contributes to the maintenance of muscle mass if eaten as part of a healthy lifestyle and balanced varied diet

IF THESE WALLS COULD TALK

Our latest Hovis® campaign celebrates the rich heritage and enduring presence of our brand in everyday life. Through the iconic Hovis® Ghost Signs found across the UK, we explore a story of resilience, and togetherness. Reminding us that while times change, some things remain a cherished part of life’s little moments. Watch the full video above!
BEHIND THE SCENES
Go behind the scenes of our latest Hovis® campaign and discover the story behind the making of our new film. From capturing the essence of our heritage to bringing the Hovis® Ghost Signs to life, see it all unfold in our exclusive behind-the-scenes video. Check it out now on YouTube!
DIRECTOR'S CUT
There were so many lovely shots that for the final video, we had to cut several of the scenes out! We created a full length version that has all the scenes included. Check out our full length video below.
What are they?
Ghost signs offer a glimpse into Hovis' long-standing history and the legacy behind every loaf. Explore their stories in our blog!