Mothers Pride® was first sold in 1936 by a W.J. Brookes & Sons in Manchester. In 1955 British Bakeries was set up by Rank Hovis McDougall, the flour producer. They took over WJ Brookes and, in 1956, Mothers Pride® was marketed as a national brand which led to TV commercials throughout the 60s and 70s with celebrities including Thora Hird and Dusty Springfield.
Mothers Pride® is now a sub-brand of Hovis® but still a traditional family brand, known principally for Mothers Pride® Scottish Batch. The Mothers Pride® range also includes white and brown bread, plus a selection of morning goods.