Success in the Market

Wholemeal Medium

People enjoy our bread throughout the UK so you won’t be surprised to learn that Hovis®️ is Britain’s favourite wholemeal bread1.  

(1) Source data: Nielsen Scantrack Epos, Total Coverage/GB, Unit & Value Sales, 52 wks to 15th June 2019, analysis across all brown/ wholemeal breads available in Pre Packed Bread category. Excluding Private Label.

Seed Sensation

But that’s not all.  Seed Sensations®️ Original is also Britain’s favourite seeded loaf2 and the fastest selling major branded seeded loaf3.  

 

(2) Source data: Nielsen Scantrack Epos, Total Coverage/GB, Unit & Value Sales, 52 wks to 15th June 2019, analysis across all branded Bread with Bits products available in Pre Packed Bread category.

(3) Source data: Nielsen Scantrack Epos, Total Coverage/GB, Unit & Value Rate Of Sale. 52 wks to 15th June 2019, analysis across all branded Bread with Bits products available in Pre Packed Bread category. Major Brand defined as greater than 3% of Seeded Segment Unit % share for same time period as analysis. Excluding Private Label.

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Although we’re historically known for our brown loaves, Hovis®️ also makes scrumptiously soft and yummy white loaves with Hovis®️ Soft White selling over 100 million units per year4.  

(4) Source: Nielsen Scantrack EPOS Sales, Total Coverage, Hovis Soft White, 52 WE 15th June 2019.

 

 

Soft White Lifestyle

The reason is very simple: bake fantastic bread and you’ll achieve fantastic results.

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