Hovis® & Terracycle®

Zero Emission Vehicles

The UK Plastic Pact

Recycling Icon

All our bread bags are recyclable

Hovis® research found that a third (31%) of people continue to find recycling difficult as they are unsure of what they can recycle* - as all of our Hovis® bread bags are recyclable we looked at how we could improve our communication of this on pack to reduce the amount going into landfill.

You’ll now find a new roundel on our Hovis® bread bags along with clearer information on the back of our bags, encouraging people to dispose of their bread bags at plastic bag collection points which are available at most major retailers’ stores.

* Walnut Unlimited Market Research, March 2018. Research based on a study of 400 pre-packed bread buyers

There’s also great storage advice on our bread bags to reduce food waste - why not freeze your loaf? A good tip, give your loaf a little jiggle before you put it in the freezer so that the slices separate easier when you fancy a taste of Hovis®.

Freezing Icon
Want to find out more?