Fundamental Fibre

Why fibre is important

Fibre is a nutrient found in plant-based carbohydrates and foods. Eating foods that are rich in wheat bran fibre like our wholemeal products can help support digestive health1. At Hovis®, our wholemeal loaf is Britain’s favourite wholemeal bread2.

There are two types of fibre ‘soluble fibre’ and ‘insoluble fibre’– a healthy diet should include both. Fibre-rich foods typically contain soluble and insoluble fibre. Soluble fibre is found in rye, oats, barley, vegetables, nuts and fruits, while insoluble fibre is found in seeds, fruit skins, whole grains and wholemeal breads.

7 of our Hovis® varieties are high in fibre which means they have a fibre level of above 6g per 100g. Our Seed Sensations® Wholemeal loaf has 11g of fibre in just two slices, over a third of the recommended daily intake1 in just one meal.

The Eatwell Guide from Public Health England3 shows how much of what you eat should come from each food group:



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