Hovis® teams up with Alzheimer’s Society to tackle dementia.
At Hovis®, we’re delighted to say that we are partnering with Alzheimer’s Society to support the UK’s leading dementia charity tackle this life-changing disease. Every day, they work tirelessly to find new treatments and, ultimately, a cure for dementia. So if they don’t deserve our wholehearted support, who does?
Dementia is the UK’s biggest killer, with someone developing dementia every 3 minutes. Through a calendar of fundraising events the main focus of our partnership will be supporting the Alzheimer's Society Side-by-Side service which connects those with dementia to their communities so they can keep doing the things they love.
“We are delighted to announce Alzheimer’s Society as our new charity of choice, as voted by our colleagues. Dementia has been recognised as a significant health and social threat which is increasingly affecting individuals, families and societies. Alzheimer’s Society fits perfectly with our brand: it plays a strong role within the community helping and supporting affected individuals, families and societies, by providing them with a sense of kindness and belonging, values which are at the heart of the Hovis® brand. We are very proud to support Alzheimer’s Society and look forward to working with them over the next two years.”
Joe Swan from Alzheimer’s Society’s fundraising team added:
“We are thrilled to have been selected as Hovis’ new charity partner. We are very excited about working together with a brand like Hovis®, with such a strong British heritage, to face dementia head on. On behalf of all at Alzheimer’s Society, I would like to say a huge thank you for choosing to unite with us against dementia. Hovis’ contributions to our Side by Side service will support people living with dementia to remain connected to their communities.”