Hovis® research found that a third (31%) of people continue to find recycling difficult as they are unsure of what they can recycle* - as all of our Hovis® bread bags are recyclable we looked at how we could improve our communication of this on pack to reduce the amount going into landfill.
You’ll now find a new roundel on our Hovis® bread bags along with clearer information on the back of our bags, encouraging people to dispose of their bread bags at plastic bag collection points which are available at most major retailers’ stores.
* Walnut Unlimited Market Research, March 2018. Research based on a study of 400 pre-packed bread buyers
There’s also great storage advice on our bread bags to reduce food waste - why not freeze your loaf? A good tip, give your loaf a little jiggle before you put it in the freezer so that the slices separate easier when you fancy a taste of Hovis®.
We’re aiming to make recycling bread bags easier
We’re committed to reducing our impact on the environment so have partnered with TerraCycle®, experts within the recycling field, to provide a free and simple solution to recycling Hovis® bread bags, no matter where you live in the UK.
TerraCycle® is an innovative recycling company that has become a global leader in recycling typically hard-to-recycle waste. Their goal, to eliminate the idea of waste.
To date, over 202 million people are recycling with over 7.7 million pieces of waste collected and recycled as part of their library of recycling programmes around the world.
The bread bag recycling programme
With only 1-in-10 local authorities* currently recycling bread bags we have launched the bread bag recycling programme to improve the ease of recycling your waste locally. The programme is made up of a UK-wide network of collection points where you can drop off your used bread bags. The co-ordinator of the drop-off location will collect TerraCycle® reward points that can then be redeemed into a cash donation to your favourite charity, school or non-profit organisation.
* Recoup, UK Household Plastic Collection Survey 2018, pg. 20
Here’s how it works
There are two ways to participate:
Add to the growing network of public drop-off locations by setting up your own. To do so, click here and fill in the form.
Take a look at our map to find your nearest public drop-off location. Once found, simply take your used bread bags and drop them off during the designated hours.
What are you waiting for? Get involved today
At Hovis®, we’re delighted to introduce two zero-emission electric vehicles to deliver our loaves, reducing both exhaust and noise pollution in built-up areas.
The vehicles have the ability to travel up to sixty miles on a single trip (that’s London to Brighton!) so mark an exciting step to reducing our carbon footprint and supporting our wider strategy to evolve into a sustainable business.
We’re trying them out in London first so keep your eyes peeled for these environmentally friendly lorries on the road.
The UK Plastic Pact
The impact of plastic on the environment has captured the attention of the world and at Hovis® we are committed to supporting improvements.
In 2018 we joined The UK Plastic Pact, working with a diverse group who all have the same vision; to create a world where plastic is valued and doesn’t pollute the environment.
Plastics do play an important role in protecting our food - the efforts of the Pact focuses on creating a circular economy so that plastic stays in the market and out of the oceans.