We're proud to announce our new Hovis Best of Both, made with a tasty blend of 50% white flour and 50% wholemeal flour and rich in vitamin D to help your immune system1, available in stores now.
The new Hovis Best of Both recipe provides added nutritional benefits to the tasty loaf to support consumers in their quest for food with more added nutrients2. It's rich in vitamin D, which helps to support the immune system, a source of fibre and protein, rich in calcium to maintain normal teeth and bones3 and is also low in fat and sugar.
As we support the nation in its quest for more nutritious food, we have also been working to tackle hunger and food waste through work with the Marcus Rashford Child Food Poverty Taskforce and donations to FareShare, the UK's largest and longest-running food redistribution charity. Hovis donated over 250,000 loaves to Fareshare in 2020 and will be doubling its support in 2021 to 500,000 loaves, equating to approximately 5 million sandwiches. Best of Both will be fundamental as part of this, as we commit to deliver vitamin D to the nation through donating 250,000 Best of Both loaves (enough to make 2.5 million sandwiches!).
1. Hovis® Best of Both® contains a rich source of Vitamin D which contributes to the normal function of the immune system . Needs to be eaten regularly as part of a healthy balanced diet and lifestyle.
2. Mintel Bread Report, September 2018
3. Hovis Best of Both contains a rich source of Vitamin D which contributes to the normal function of the immune system,it is also a source of calcium which contributes to the maintenance of normal teeth and bones. Both of which need to be eaten regularly as part of a healthy balanced diet and lifestyle.