Missing Gnome? Sherlock Gnomes is your man - Summer 2018
MISSING GNOME? SHERLOCK GNOMES IS YOUR MAN
The Hovis® 221b Bakery Street Experience
In celebration of Hovis® partnering with Paramount on the release of the eagerly anticipated animation Sherlock Gnomes Hovis® re-created 221b Bakery Street as part of an interactive experience in the run-up to the film’s launch.
With the iconic mobile bakery taking centre stage and serving Hovis® Best of Both® toasties, the experience was further brought to life with an array of fantastic photo opportunities with over-sized toadstools, a huge magnifying glass, street signage and a red telephone box that was used in the film.
The 221b Bakery Street experience popped up in Leicester Square, Westfield and at Leeds Briggate.
As well as the experiential activity Hovis® also ran an on-pack promotion in the UK and Ireland on more than 8 million packs of Hovis® Best of Both®.