Hovis® aims to increase bread bag recycling

With Hovis® bread bags already recyclable - the company launched clearer labelling to drive awareness of this and to encourage more consumers to recycle.


Hovis®, the iconic 132-year-old, well-loved British brand, launched a new initiative to help consumers recycle bread bags. All Hovis® bread bags are already 100% recyclable, with the company now seeking to increase consumers’ awareness of this and boost the number of bags that are disposed of correctly. From October 2018 Hovis® rolled out clearer recycling labels and instructions on pack. The new labelling included clear communication on the back of the bag, encouraging consumers to dispose of their bread bags at plastic bag collection points which are available at most major retailers’ stores. The labelling also clearly states that the bread is suitable for freezing, to encourage less consumer food waste. Hovis® also introduced a large recycling logo on the front of the bread bags which calls out “this bag is 100% recyclable.'' Whilst Hovis® hopes to encourage more consumers to recycle at the designated collection points, it also hopes that, in time, councils will add plastic bags to their kerbside collection. Hovis® is committed to operating sustainably, with the new communication on its bread bags just one of the steps the company’s taken to reduce its impact on the environment. Hovis® has already installed more efficient route planning, a signatory of the Climate Change Levy in 2017, signed the Courtauld Commitment 2025, and is working with Zero Waste Scotland to develop a project on waste mapping for the Hovis® Glasgow bakery.