To support the acceleration of growth for the iconic bakery brand, Hovis®, the business has newly appointed Mark Brown as its Chief Marketing Officer.
Mark brings with him a vast and varied knowledge of the food industry, having held Senior Marketing positions at Kraft Foods, Kerry Foods and General Mills. At General Mills he most recently was the Marketing Director Europe and Australasia, whilst also having global responsibility for the Old El Paso and Snack Brands.
Mark Brown, Chief Marketing Officer, Hovis® commented: “I’m delighted to join Hovis® as the company's first Chief Marketing Officer. It’s a pleasure to be joining one of the nation’s most-loved brands. I’m looking forward to working together with the team to focus on the growth of the brand, with some exciting plans in the pipeline.”
Speaking of the new appointment, Jon Jenkins, CEO, Hovis® said: “Mark brings with him the right experience and leadership qualities to help drive the brand forward, I look forward to working with him to unlock the full potential in the market for Hovis® and our customers.”
Hovis® has made strides in its turnaround by pushing through price rises to boost its revenues and profitability. The baker’s sales jumped £179.2m to £489m in the 53 weeks to 30 September 2023, according to its latest accounts, which are the first to be published under the new management team led by Jenkins. Hovis® signed a three-year branded licensing agreement with Modern Baker in March, and is working with the gut health bread brand to manufacture, develop and distribute a range of “unique new bakery products”.