Our latest creative focuses on a series of heartwarming and relatable everyday moments, with updated branding, music and narration. It features the incredible voice talents of Emmy Award Winner Christopher Eccleston, who is renowned for his iconic portrayal as the 9th Doctor Who (and who does a fantastic job if we do say so ourselves!).

This campaign provides a timely reminder to celebrate the treasured and reassuring role that Hovis plays in many millions of people's lives each day. The ad and content highlight the everyday rituals of preparing, making, eating and sharing our well-loved products – and their creation of emotional connections and experiences that we sometimes take for granted.

You can watch the full video here: https://www.youtube.com/watch?v=kzIz1-8-lDQ