Hovis Consumer Brands Ormo
Robert Wilson founded the Ormo Bakery in Belfast on the Ormeau Road in 1875, a passionate baker who was renowned for baking the highest quality products. That passion for baking remains to this day among the workforce at the Hovis Bakery in Belfast, baking fresh Ormo baked goods every day.
A household name for generations of families in Northern Ireland and well-known for its use of traditional recipes and only the finest ingredients…..Ormo is in good hands. The Ormo Innovation Centre ensures that the brand stays true to its heritage and traditions, while listening to today's shoppers, with new lines continually being adapted and developed. Investment doesn’t end there, with Ormo supported each year with strategic marketing to ensure that Ormo remains at the forefront of the Bakery market.
The Ormo brand and its entire range was recently re-launched under the Ormo ‘Bake me Happy’ theme, in a bid to revitalise the sector and revolutionise the Morning Goods market. The revamp included new brand positioning, the introduction of exciting new products, improved recipe changes and new improved packaging. This bright modern fresh looking range includes favourites such as, Wheaten Bread, Soda Farls and Potato Bread, as well as Pancakes, Muffins, Rolls and Fruit Loaves. All proudly showing the use of fresh local buttermilk and free range eggs.
Ormo has clear future plans to continue to innovate and develop new baked goods to meet the changes in market, consumer palate, shopper demands, and bringing new products to the table.